Deborah approached us about a year ago with the idea of MUFON getting into the book publishing business to help current authors of UFO books make even more money through active marketing and distribution of their book(s). This will happen through her marketing and publishing firm Micro Publishing Media. Using MPM an author’s book can be published as an e-book as well as a print-on-demand book. The exciting thing about print-on-demand is that it does not require inventory, just a computerized version of the book. It will also be a great option for new authors who may be considering self-publishing through Amazon’s CreateSpace application. The advantage of going with MUFON Books and MPM will be the active marketing and distribution of one’s book that one does not get through CreateSpace. Publishing a book is the easy part, selling it takes a marketing and distribution plan which most private authors do not have. CreateSpace limits an author to only Amazon as an online retailer with no marketing plan. Our books can be on all of the retailers and our e-books are supported by our distributor's sales team on over one-hundred e-book sites internationally. This will be an outstanding alternative for creating, publishing, and distributing one’s book, as well as a way for new and seasoned authors alike to generate more income for themselves.
Deborah Herman has spent over 20 years in publishing as a literary agent, author of over 11 non-fiction books, editor, writing coach and marketer. She brings with her the many skills needed to help us develop a top notch program to highlight the best UFO books in the field.
We are also looking forward to creating what we are calling MUFON Classics. This is a project that we will be doing over time to bring you updated editions of the top 100 best UFO books of all time. We have the list on our website: MUFONbooks.com .
We are looking for volunteers to assist in the research and the updates on these titles. We are already discussing some of the books with the living authors to obtain reprint rights.
We will be recommending books to you that we feel should be on your bookshelf at home. In addition, we will be offering many books from our own ArcStarBooks.com bookstore which will sunset once MUFON Books gets rolling. Some of these books are one of a kind so once they are sold and gone, they are gone.
There are also books that we will not publish but that we will recommend. These will receive the MUFON seal of approval. While we might not be able to vouch for the veracity of the underlying theories or science in these books we choose to recommend books that we feel will add to the overall picture of what we know and what we need to know about UFOs and potential disclosure.
We are always looking for bloggers and good writers. Our MUFONbooks.com website has a place for you to contact us with your questions and with submissions for our review.
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And sign up for our publishing house newsletter to keep updated on new titles and blogs as they happen. If you have a favorite UFO book, please let us know that as well, and we will do our best to add it to the list of MUFON Books.