Our top opportunities after prioritizing were increasing membership and fundraising as well as international expansion as an organization. Every time we add a new member we increase our pool of funds to allow us to do important research and outreach to the media and public, not to mention influential people in government and industry who have a keen interest in UFOs and extraterrestrial life. Based on our strategic plan we’ve set a goal for ourselves to grow membership in MUFON to 10,000 members in the next 12 months. An ambitious goal for sure, but one that with a solid plan is attainable.
To that end, we have some exciting updates and changes to share. As part of that outreach, you will be seeing new programs that will drive new members to our group, and we are developing underwriting campaigns for not only research but also outreach efforts. A new logo is forthcoming, as is a new, interactive, mobile friendly website that we expect to be a large membership and donor generator. And that is only the beginning – look for new collateral, an organized and purposeful national media relations campaign and social media strategy, complemented by a fully reimagined merchandising program and our flagship MUFON UFO Journal. And while this won’t happen overnight, we’re excited that we have an amazing plan of action that we look forward to sharing with you as well as the successes along the way.
If we are to make a difference in this field and solve the UFO mystery, we need to do something different than we have for the past 47 years. And once you’ve seen these changes, I hope you are as excited as I am. Next year at this time I look forward to sharing all the new research we are doing, as well as all the new outreach programs we have been able to fund, as a result. Thank you in advance for your support of MUFON and our mission. Your support is very much appreciated.