Now it is time to take it to the next level by combining our data rich Case Management System (CMS) database which runs on a whole different set of computers and hosting service, and integrate it with MUFON.COM to create a whole new look and feel for MUFON and Ufology. This redesign is not just a cosmetic facelift like some of our previous efforts, but rather a whole new design built from the ground up. The new design has simplified navigation, more robust functionality, and better usability. It will open up a whole new membership model, from Free to Fee, and allow us to easily provide our members and the public with better organized information on UFO sightings yesterday and today as well as the ET presence on our planet.
We are also designing this new experience to be compatible with any device including desktops, laptops, tablets, I-pads, I-phones, Androids, you name it, it will run on it and look great! Some feedback that has been received from those who have seen the new design include comments like;
“Cleaner, brighter, more inviting.”
“Clean look, good organization, easy to navigate.”
“Very contemporary look and feel. Colors enhance without distracting.
They blend in well and make the site attractive”
“Seems much more complete, cleaner, and easier to navigate”
“Much clearer and less cluttered than before.”
“Way more modern.”
“Very dynamic, responsive, appealing”
“Much cleaner and straight forward.”
“Easy to navigate and looks very professional.”
The creation of anything new does not come without some concerns and we have received several comments that are less about the website itself and more about the process. There were concerns that the current website is just fine and why are we spending money on something that isn’t broken? The simple answer is that the website redesign of earlier this year was a much needed refresh of the visuals. But it didn’t change how the website worked. It was a good step in the right direction. But now we need a GIANT leap. We need to make the content easily accessible, integrate the Case Management System into the design of the website, create a more attractive and engaging membership experience, and make sure that the layout adapts to any phone, tablet...or “phablet.” These are not Band-Aid fixes we can just tack on. We need a full takedown and redevelopment effort. A lot of work has already been done on the design and usability of the new Website and a NEW Global UFO Database. The next step is the actual development of the NEW website to be able to launch it by early 2015.
It will not come cheap, in fact we estimate that it will cost as much as $75,000 to create, hence we will be leveraging a new kind of fundraising technique that has been used to fund projects all over the world, from creating the best potato salad https://www.kickstarter.com/projects/324283889/potato-salad, to major humanitarian projects https://www.indiegogo.com/projects/global-learning-xprize . We will be launching a crowdfunding campaign to raise the money for the development of this NEW Global UFO database and UFO/ET community platform.
To be successful we need your help in two very important ways;
First, If you believe in the direction and value of this exciting project I would ask that you contribute to the campaign that will launch shortly, and do it early on. Many of you have already given to the organization, and continue to give through your generous donations each and every year and I am grateful for that, but this will be different. It is an opportunity to create something truly outstanding and urgently needed in the world of Ufology. I cannot stress enough the importance to give, and give early, because we need to move the needle to 30 percent in the first week of the campaign. Even a donation as little as $10 will help propel us toward our goal.
Second, studies show that campaigns that have momentum early on are more likely to get additional media coverage, and become successful. So please help us spread the word about this campaign by telling your friends, family, and colleagues through e-mails, social media, and word of mouth and together we WILL create a NEW World Class Global UFO Database and a whole NEW look for MUFON that will make us all proud.